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Featured Videos: When Your Camera Crew is a Horse

A new tourism campaign for Lexington, Kentucky, features commercials filmed by horses.

By Leslie Potter | June 15, 2017

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Lexington, Kentucky, is the Horse Capital of the World. It's got the Kentucky Horse Park, hosts the Rolex--er--the Kentucky Three-Day Event, is a hub of the Thoroughbred industry with racetracks and sales pavilions, and is surrounded by seemingly endless horse farms. (It also happens to be the editorial headquarters of your favorite equine magazine, Horse Illustrated.) So if you're going to make an ad campaign centered around the horsiness of the town, why not employ some horses?

VisitLEX released several short spots showing the viewpoint of horses at Mill Ridge Farm, a Thoroughbred breeding farm west of the city of Lexington.


Want to have your horse film a clip of his own? Whit Hiler of ad agency Cornett, the shop behind the campaign, explains that they used GoPro harnesses meant for dogs to attach the cameras to the horses.

"It just so happened to fit perfectly on a horse's head," Hiler told Adweek.


VisitLEX also released a short behind-the-scenes clip showing the equine videographers being outfitted with their gear. Check it out, and let us know if this campaign has convinced you to come visit!



Leslie Potter is a writer and photographer based in Lexington, Kentucky. www.lesliepotterphoto.com

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Featured Videos: When Your Camera Crew is a Horse

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Reader Comments

Marion    Sussex, NJ

4/18/2018 8:05:54 AM

Yes, baby season is here and I love to see all the baby pictures! Great mom to wear that camera on her halter!

Rob    Somewhere, AR

11/20/2017 3:53:33 AM

Oh that baby is so playful and adorable. What a great mom to wear that camera set up!

Heather    Loveland, CO

9/26/2017 4:00:49 AM

Love this! Baby is so cute! What a good momma to wear that camera thing on her head!

CeCe    Somewhere, GA

7/1/2017 4:00:22 AM

Loved these and especially those of the babies out in the pastures! Great idea and patient momma to wear that camera harness on her head.

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